The term visual content is pretty broad, and it can get a little more complicated than video, photography and animation. So here's a little breakdown of some of the key types of content. You have a message to share - now it's a case of deciding how best to share it.
The softer sell. Branded content is video that without the branding or products, you still have a video that has a lot of value for the viewer. Think Red Bull stunts or 'Big Man' by Apple. These projects give your brand a voice and develop awareness with audiences without feeling like they're being sold to!
You have a product or service you want to break down for your potential customers... The explainer is a great way to clearly communicate features and benefits or processes, and when combined with motion graphics, you can ensure a clear and consistent message every time.
Social Ads are a bit like your TV commercial - short, engaging, well conceived with a clear call to action. You can create multiple assets from a single production to ensure you have a hero advert for your product or service, and a handful of social snippets in all the ratios too.
Why tell everyone how good your product or service is when your customers can do it for you? Case studies can give your brand credability. They don't have to be long, and can generate multiple soundbites for those social snippets.
From full e-learning courses, to snappy short-form content, we've got you covered. With a strong educational background behind us, we can take detailed and complex topics and help you break it down into consumable chunks, ready for you to host on your chosen platforms.
Events can take a lot of organising, time and ultimately investment, so why not capture the event to re-live and share. A combination of video and photography will ensure you have a bundle of assets to use across your platforms to spread the word.
Full disclosure... we're no Pixar. But our animation work can create concise explainers, or add some extra bang to your branded content. Some projects demand a fully animated output, but sometimes a mix of video and motion graphics is the sweet spot.
Hybrid events can be the best of both worlds - real life get together, combined with a multicam live stream to your favourite platform for those who can't make it. Get in touch to find out more about our live streaming service offer.
