Atlas Copco Energy
2026
Branded Content
A brand film introducing Atlas Copco's Smart Field, told as a short history of industry. Presented by Calum, it starts at Ironbridge, the birthplace of the Industrial Revolution, moves through the Smart Factory at Atlas Copco in Wolverhampton, and ends out in the field, where connected tools and real-time data now keep wind farms and energy sites running. We shot three real locations and used AI selectively to rebuild history, extend landscapes and show data moving between assets: the parts that would have been impossible, or far too costly, to film for real. The brief was a story, not a product demo. Smart Field as the next chapter in engineering, not just the next tool.
It was indeed a "bold idea", but just like the message in the movie, being bold enough to try has resulted in an outcome that is amazing, and a lot of people will be happy to see this and use it in their local businesses. That's the great thing about this piece: it can be used internally for our meeting, but it's also a call to action to all our customers, so this one will live on for a long time publicly. Another epic production. Excited now to show this next week and see the reaction.